I find there is a noticeable difference in my hairline. When I use Malibu C Scalp Wellness, I find my hair to be thicker and overall it feels better. I ran out of the products and figured I could just get shampoo from the store. Big mistake. Also, my daughter is a daily swimmer with very light blonde hair and Malibu C Swimmers Wellness Shampoo keeps her hair from turning into green straw. Amazing products!!